Work
Case study
F Group
Industry
HoReCa
Tourism
Services
Discovery
Design
Development
Delivery
Tech Stack
WordPress
Next.js
AWS
F Group, the renowned brand behind the iconic TerminalF and the vibrant Fabrique pub in Split, has joined forces with us to embark on a full-scale digital transformation. Through this partnership, we’re redefining their online presence, enhancing customer engagement, and optimizing operations to deliver a cutting-edge experience.
01Intro
With over 30 years in the hospitality industry, F Group has been synonymous with vibrant venues that blend diverse culinary experiences with entertainment for all generations. Their establishments, such as Terminal F and Fabrique, are renowned for their unique atmospheres and offerings.
02Challenge
The primary challenge was to create a unified online platform that encapsulated the essence of F Group’s diverse venues. The previous website lacked cohesion and failed to showcase the individual character of each establishment. Additionally, the site needed to be user-friendly, responsive across devices, and capable of providing up-to-date information on events, menus, and career opportunities
03Solution
The new website successfully encapsulated F Group’s brand identity, offering visitors an experience that mirrors the ambiance of their physical venues. The integration of dynamic content and responsive design enhanced user engagement, while the clear presentation of information—including access to updated menus and a seamless table reservation system—facilitated better communication with patrons and improved overall usability for both guests and potential employees.
Features
Key features we developed for F Group Website:
Groupation
We designed a multi-brand digital presence where each bar is given its own space within the website, while maintaining a clear connection to the larger F Group umbrella. This approach helps streamline communication, maintain brand consistency, and enhance user experience by providing all relevant information in one place.
Intuitive Navigation
The main menu offers easy access to two separate websites, along with all the information about their group, displayed in a simple and functional way.
Terminal F
The Terminal F website offers a vibrant and immersive experience reflecting the dynamic nature of its venue. It highlights an international culinary journey with diverse offerings, such as pizzas, burgers, and cocktails, all infused with a relaxed atmosphere. The website’s design showcases the restaurant’s energetic ambiance, complete with menu options, event updates, and the ability to make reservations.
Modern and Minimalist Layout
The website follows a clean, structured design that emphasizes content while maintaining a professional look.
Fabrique
The Fabrique pub website has a sleek, modern design that mirrors the venue’s vibe. Stunning images of the interior and food make it visually inviting. With easy navigation and clear sections like “Food & Drinks” and “Events,” it’s simple to explore. The design blends sophistication with a cozy feel, perfectly capturing Fabrique’s mix of great food, drinks, and music.
Testimonials
"The redesigned website received positive user feedback, resulting in a noticeable increase in reservations. Workspace consistently provided weekly reports, allowing the client to track completed tasks and milestones. Their proactive communication and full-service capabilities stood out."
Roko Kačunić
Managing Director, F-TOURS INTERNATIONAL d.o.o.
Read full review on the Clutch
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